Meridian & Co.
PRO-2026-0488 · Valid until July 31, 2026
Accept proposal
Two people shaking hands across a meeting table after agreeing on a project

Prepared for Acme Co.

A Brand & Website Refresh
for Acme Co.

A complete rebrand and a fast, modern marketing site — designed, built, and launched in fourteen weeks. Here's exactly what we'll do, when, and what it costs.

Prepared by Meridian & Co.
For Dana Whitfield, VP of Marketing
Date June 30, 2026
Proposal PRO-2026-0488
14 wks From kickoff to a live, fully launched site
1 system A brand & component library your team owns forever
+38% Projected lift in qualified leads, based on comparable rebrands

A note before we begin

Dear Dana,

Thank you for inviting Meridian & Co. to reimagine the Acme Co. brand and website. Over the past few weeks we've studied your category, your competitors, and the way your customers actually shop — and we're convinced the opportunity is bigger than a coat of paint. This proposal lays out exactly what we'll do, when we'll do it, and what it costs, so you can say yes with total confidence. We'd be proud to build the next chapter of Acme with you.

Warmly,

Priya Menon

Founder & Creative Director, Meridian & Co.

Scope of work

Everything that's included

Four workstreams, one team. Each deliverable below is fixed-scope — no vague "and more" — so you know precisely what you're getting.

01

Brand identity

A confident, modern identity that finally looks like the category leader Acme already is.

  • Logo system — primary mark, monogram, and responsive lockups
  • Color palette, typography scale, and an iconography set
  • Voice & tone guide with messaging pillars and example copy
  • A 40-page brand guidelines PDF your whole team can use
02

Website design

A 12-page marketing site designed mobile-first, from the homepage down to the smallest empty state.

  • Sitemap, wireframes, and two homepage design directions
  • High-fidelity designs for all 12 pages, desktop and mobile
  • A reusable component & design-token library in Figma
  • Accessibility pass to WCAG 2.2 AA contrast and focus standards
03

Build & launch

We build the site on a fast static stack and ship it — no hand-off-and-pray.

  • Production build with a CMS your marketing team can edit
  • Analytics, SEO metadata, sitemap, and 301 redirect mapping
  • Performance budget: sub-1.5s loads and 95+ Lighthouse scores
  • Launch day support and a 30-day post-launch warranty
04

Enablement

You leave the engagement able to run the brand and the site without us.

  • Two live training sessions for your marketing team (recorded)
  • A Loom library covering every common edit and publish flow
  • A 30-day Slack channel for questions after launch

Timeline

Fourteen weeks, five gates

Each phase ends at an approval gate. Nothing moves forward until you've signed off, so you're always in control of the schedule.

1

Discovery & strategy

Weeks 1–2

Stakeholder interviews, a competitive audit, and a written strategy brief we both sign off on before any pixels move.

Strategy brief approved
2

Brand identity

Weeks 3–5

Two identity directions, one round of refinement, and a finished brand system delivered as guidelines plus working files.

Brand system delivered
3

Website design

Weeks 5–9

Wireframes to high-fidelity designs for all 12 pages, reviewed in weekly working sessions so there are no big surprises.

All pages approved
4

Build & integrate

Weeks 9–13

We build the site, wire up the CMS, migrate content, and put everything through QA on real devices.

Staging site ready for review
5

Launch & handoff

Weeks 13–14

Final QA, go-live, performance verification, and two training sessions that leave your team fully in control.

🎉 Live & handed off

Investment

Choose the engagement that fits

Pick a tier to build your agreement — the accept form below updates automatically. Most teams your size choose Signature.

Essential

A focused refresh to get you looking sharp, fast.

$18,000

fixed project fee

  • Brand identity refresh
  • 6-page website
  • CMS for blog & landing pages
  • 1 training session
  • 30-day warranty
  • Full brand guidelines book
  • Ongoing retainer
Recommended

Signature

The complete rebrand and site, built to scale.

$32,000

fixed project fee

  • Full brand identity system
  • 40-page brand guidelines book
  • 12-page website + design system
  • Editable CMS for the whole site
  • 2 training sessions + Loom library

Partner

Everything, plus a team in your corner after launch.

$54,000

project + 3-month retainer

  • Everything in Signature
  • 3-month post-launch retainer
  • Monthly design & growth sessions
  • Priority Slack support
  • Quarterly performance reporting

Accept & sign

Ready when you are, Acme Co.

Review the summary, type your name to sign, and you're done. We'll counter-sign and send a kickoff date within one business day.

Your agreement

Client Acme Co.
Engagement Signature
Project Brand & Website Refresh
Deposit due (40%) $12,800
Total project fee $32,000
  • A 40% deposit is due on acceptance; 30% at the brand milestone; 30% on launch.
  • The fee covers two rounds of revisions per deliverable; further rounds are billed at $180/hr.
  • Timeline assumes feedback within 3 business days at each review gate.
  • Acme Co. owns all final deliverables and source files on final payment.

Sign to accept

Please enter your name.

Please enter a valid email address.

Your typed name is a legally binding e-signature.

Your signature must match your full name.

Proposal accepted

Good to know

A few common questions

What do you need from us to start?

A single point of contact for approvals, access to your current analytics and brand assets, and roughly two hours a week of review time at the gates.

What if our timeline slips?

Phases are gated by your approvals, so the schedule flexes with your feedback. We re-baseline the launch date together whenever a gate moves.

Can we change tiers later?

Yes — you can upgrade from Essential to Signature mid-project and we'll credit the difference. Downgrades aren't possible once a phase is underway.

Who owns the work?

You do. On final payment, every source file, design token, and line of code is yours, with no lock-in to us or any platform.